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Type Three: The iMagician

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The Three is the central point of the image sector, between Twos and Fours. Unlike the Twos and Fours, Threes are not emotionally driven. They tend to suppress their feelings as needed to project a successful image. Threes are driven by appearance; they believe that by creating an ideal image they will receive the love and recognition they need. They constantly market themselves. They work excessively and always try to look good by doing so and tend to be very busy people.

The American culture is driven by Threedom for all. As a nation, we want to appear successful and achieve the American dream. We want the new car, the perfect house, the youngest, thinnest body, the beautiful face… and we are willing to work, work, work to get it, even if it means putting the kids in daycare and subjecting ourselves to an extreme makeover while going into debt to look good. The American culture is driven by advertising that promotes a certain standard of 'looking good' as being available to everyone.

Threes are known as 'imagicians' because they have a phenomenal ability to project whatever image is needed in any situation. If Threes were living in a commune, they would be the coolest looking hippie. If a Threes daughter is selling Girl Scout cookies, the mom will make sure the daughter gets the badge. And in careers like sales and acting -- threes excel. Threes can assess what is considered acceptable in any given culture and can create the appearance of success no matter what the circumstances.

A Three will often tell you within 5 minutes who they know, what they do, where they live, etc. so you know right away that they are important. The creation of the ideal image is such a seamless process that the Three doesn’t even realize that they are doing it.

The problem that Threes experience is that they are so proficient at creating an image that they can forget who they are. They don’t know how to have real emotions because they’re too busy assessing what emotion they should be having based on the situation. Threes often have great success but end up feeling empty at the end of their journey.

Threes need support in finding how who they are beneath the image that they project. They need to be known and loved for who they are and not for how attractive and smart they can appear. There is nothing like an enlightened Three, who can not only project success and brilliance but also becomes the source of it. Then the Three achieves a level of reality that is no longer dependent on external feedback: like the sun, they just shine.

In NLP terms, threes tend to avoid kinesthetic and are often externally referenced and visual. They are often activity sorters but it is often difficult to identify their VIPs because they keep projecting what is rewarded in the moment. Image is valued over substance, and they get so much done.

To learn more about NLP (neuro-linguistic programming), visit Our Science.

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